CAMPAIGN PLAN

To maximise financial returns from volunteer involvement, Montminy Bédard & Associés writes, in all fundraising campaigns, a precise and detailed campaign plan which includes the many actions necessary to ensure fundraising campaign success.

> Identification and evaluation of revenue sources
> Donor segmentation and the most appropiate ways of raising funds in each segment
> Revenue estimates
> Campaign structure including committees and committee members' roles
> Time lines for planning and implementing strategies and activities
> A pro forma budget for resources - Implementation guidelines for an action plan
> Recognition programmes
> Needed staff.


CAMPAIGNING

It is the follow-up in implementing the fundraising campaign plan and assisting the organisation in that critical phase that makes so successful the fundraising campaigns directed by Montminy Bédard & Associés :

> Campaign material design
> Identification and recruitment of campaign leadership
> Volunteer search
> Giving standards
> Donor identification and evaluation
> Account selection
> Volunteer training and development
> Employee canvassing (as the case may be)
> Major donors canvassing - Corporations and foundations canvassing
> Public canvassing
> Specific strategies
> Lists of major corporations and foundations
> Major donors' donation policies
> Special presentations to selected organisations
> Staffing and training of campaign personnel (if needed).